Nguyễn Thị Ngọc Ngà

Nguyễn Thị Ngọc Ngà

10+ years of experience in Digital Marketing

Name: Nguyễn Thị Ngọc Ngà
Date of birth:October 8, 1982
Address:450 Nguyen Thi Minh Khai Street, Ward 5, District 3, Ho Chi Minh City
Phone:+84 98 339 533O
I'm like a coconut: brown on the outside, white on the inside.



1. Foreign Trade University

Bachelor of Economics

* Field of Study: Foreign Trade Economics



1. Experience

Product Go-To-Market Team Leader

POPS Worldwide |
April 2017 – now | Ho Chi Minh City, Vietnam
POPS Kids TV app was launched in September 2016. As part of the #1 kids digital network in Vietnam, we are seeking to cooperate with other brands to emphasize your mobile marketing efforts.

For more information, please contact me at

Also check out our website at

Digital Marketing

OtoS Jsc. |
December 2015 – March 2017 (1 year 4 months) | Ho Chi Minh City, Vietnam

  • Developed digital marketing strategies and transferring them into action plans/marketing campaigns
  • Executed daily marketing activities
  • Recruited, coached, and supervised SEO, social media and marketing staff
  • Analyzed marketing effectiveness; supported Product and Sales departments
  • Allocated and managed Marketing department cost

Digital Marketing Consultant/Freelancer

Multiple Projects
May 2011 – November 2015 (4 years 7 months) | Ho Chi Minh City, Vietnam

  • Consulted digital marketing for companies and startups
  • Coached internet marketing newbies
  • Delivered online advertising services
  • Customized self-hosted WordPress websites for e-commerce purpose
  • Wrote and edited content for English websites

Outstanding projects: (news site), (e-commerce site), (recreational site)

Business Development Manager

AVSoft Corp. |
July 2009 – April 2011 (1 year 10 months) | Ho Chi Minh City, Vietnam

  • Developed and maintained affiliates and partners all over the world
  • Established, negotiated and executed software bundling, localization, ESD, and OEM agreements
  • Tracked conversion rates and improved localized website system
  • Increased the company’s market share in existing markets and expanded business to new markets
  • Recruited, coached, and supervised Business Development staff as well as localization collaborators

Acting Marketing Manager

AVSoft Corp. |
January 2008 – June 2009 (1 year 6 months) | Ho Chi Minh City, Vietnam

  • Developed online marketing strategies and transferred them into action plans/marketing campaigns
  • Evaluated customer research, market conditions and competitor data
  • Improved the usability, design, content and conversion of the company website system
  • Recruited, coached, and supervised Marketing staff
  • Reviewed new technologies to keep the company at the forefront of developments in digital marketing

Brand Manager

AVSoft Corp. |
January 2007 – December 2007 (1 year) | Ho Chi Minh City, Vietnam

  • Utilized the company website system to raise brand awareness
  • Supervised distribution of new products, email newsletters, press releases and articles
  • Supervised copywriters, designers, software and web developers, QA staff
  • Directed and coordinated customer service, affiliation, PR and R&D activities
  • Generated downloads, leads, and sales of Music Morpher product line

Online Copywriter

AVSoft Corp. |
June 2005 – December 2006 (1 year 7 months) | Ho Chi Minh City, Vietnam

  • Managed company website layout and content
  • Planned and executed promotional programs
  • Delivered content for email newsletters, press releases and articles
  • Tracked subscribers, software downloads and sales reports
  • Supervised designers and web developers

2. Highlights

  • Successfully partnered with a Japanese company to sell the localized iTools Voice Changer in CD boxes in July 2009. This was the first retail contract for AVSoft Corp.
  • Successfully cooperated with a US corporation to sell Voice Changer Software to their users. This activity increased total revenue by 28% in July 2008.
  • Successfully bundled a toolbar with AVSoft Corp.’s software in January 2008. Monthly bundle sales accounted for 8%-10% of total revenue.
  • Successfully signed an ESD contract with a Japanese company to sell AVSoft Corp.’s localized software online in January 2007. Monthly, ESD sales accounted for 16%-20% of total revenue.
  • Successfully released the new version 3.0 of Music Morpher product line in March 2006. The campaign increased total revenue by 90%.
  • Successfully applied Google AdSense to the main website in October 2005. Monthly, ads revenue accounted for 6%-8% of total revenue.

Personality & Hobbies


1. Personality

Question: Please list 5 adjectives that best describe yourself!

  • Self-confident
  • Decisive
  • Logical
  • Visionary
  • Independent

2. Hobbies

  • Internet, technology, gadgets, and everything related
  • Music, movies, books
  • Ping pong, jogging, hiking, trekking
  • Travel