Experience

Product Go-To-Market Team Leader

POPS Worldwide | http://www.popsww.com/
April 2017 – now | Ho Chi Minh City, Vietnam
POPS Kids TV app was launched in September 2016. As part of the #1 kids digital network in Vietnam, we are seeking to cooperate with other brands to emphasize your mobile marketing efforts.

For more information, please contact me at nga.nguyen@popsww.com.

Also check out our website at http://www.popskids.tv/.

Digital Marketing

OtoS Jsc. | http://otos.vn/
December 2015 – March 2017 (1 year 4 months) | Ho Chi Minh City, Vietnam

  • Developed digital marketing strategies and transferring them into action plans/marketing campaigns
  • Executed daily marketing activities
  • Recruited, coached, and supervised SEO, social media and marketing staff
  • Analyzed marketing effectiveness; supported Product and Sales departments
  • Allocated and managed Marketing department cost

Digital Marketing Consultant/Freelancer

Multiple Projects
May 2011 – November 2015 (4 years 7 months) | Ho Chi Minh City, Vietnam

  • Consulted digital marketing for companies and startups
  • Coached internet marketing newbies
  • Delivered online advertising services
  • Customized self-hosted WordPress websites for e-commerce purpose
  • Wrote and edited content for English websites

Outstanding projects: http://www.tin-cong-nghe.com/ (news site), http://www.shophahi.com/ (e-commerce site), http://www.stuffvietnamesepeoplelike.com/ (recreational site)

Business Development Manager

AVSoft Corp. | http://www.audio4fun.com/
July 2009 – April 2011 (1 year 10 months) | Ho Chi Minh City, Vietnam

  • Developed and maintained affiliates and partners all over the world
  • Established, negotiated and executed software bundling, localization, ESD, and OEM agreements
  • Tracked conversion rates and improved localized website system
  • Increased the company’s market share in existing markets and expanded business to new markets
  • Recruited, coached, and supervised Business Development staff as well as localization collaborators

Acting Marketing Manager

AVSoft Corp. | http://www.audio4fun.com/
January 2008 – June 2009 (1 year 6 months) | Ho Chi Minh City, Vietnam

  • Developed online marketing strategies and transferred them into action plans/marketing campaigns
  • Evaluated customer research, market conditions and competitor data
  • Improved the usability, design, content and conversion of the company website system
  • Recruited, coached, and supervised Marketing staff
  • Reviewed new technologies to keep the company at the forefront of developments in digital marketing

Brand Manager

AVSoft Corp. | http://www.audio4fun.com/
January 2007 – December 2007 (1 year) | Ho Chi Minh City, Vietnam

  • Utilized the company website system to raise brand awareness
  • Supervised distribution of new products, email newsletters, press releases and articles
  • Supervised copywriters, designers, software and web developers, QA staff
  • Directed and coordinated customer service, affiliation, PR and R&D activities
  • Generated downloads, leads, and sales of Music Morpher product line

Online Copywriter

AVSoft Corp. | http://www.audio4fun.com/
June 2005 – December 2006 (1 year 7 months) | Ho Chi Minh City, Vietnam

  • Managed company website layout and content
  • Planned and executed promotional programs
  • Delivered content for email newsletters, press releases and articles
  • Tracked subscribers, software downloads and sales reports
  • Supervised designers and web developers